The people at Bob's Pickle Pops are on to something.
They make frozen popsicle-type treats from pickle juice.
Did your mouth just pucker? It's a natural response to ice pops made from pickle brine.
But Bob is for real. He's a green frozen push-up pop in a plastic tube. The package includes a smiling picture of Bob the Pickle on a stick. He appears surprisingly comfortable.
Bob is the creation of John Howard, owner of a roller skating rink and arcade in Seguin, Texas, where he has served frozen pickle juice to customers for years. John decided to take his pickle business national. He now offers a spicy hot jalapeno pickle pop. Hola dill amigos!
I went to Bob's Web site (www.bobspicklepops.com) to request a pickle sickle sample from the media department. It arrived in the mail two days later. I froze it and tasted it. The best way to describe the unique flavor is "I think I'm going to hurl!"
I asked coworkers to taste test the pickle pops. Feedback included: "Looks like pond scum." "Looks like a frozen urine sample." "Get that crap away from me."
One coworker said the pickle pops weren't as bad as expected. Another said "It's interesting. I kind of like it." Still another remarked "It's fun to say pickle pops. It makes you happy. Pickle Pops. Pickle Pops . . ." (This person has been referred to the company's EAP counselor).
Most of us feel that Pickle Pops are a flop. Who's going eat them?
Then it hit me -- kids will eat them. They'll eat anything, especially if it has the "ick" factor.
That's why the Big Cucumbers at Bob's are targeting their pickle publicity at kids. They've hired a PR firm, made T-shirts and even wrote an official pickle song with poignant lyrics like "Well I bet you a nickel that I'm in a pickle." It's bound to be a chart-topper.
Kids are a natural. That's why Bob's creators hope to put frozen pickle juice on New York school lunch menus next year. Kid you not. Pickle Pops are USDA-approved food and already in several Texas schools. They're frozen vegetables.
Marketing it to kids makes sense. They love to eat weird food on a dare. It's part of today's TV reality show culture where contestants eat disgusting things like eyeballs, bugs and Dick Cheney's underwear.
Then there are the kids who will suck down Pickle Pops just to gross out friends who can't stand pickle juice in any form.
Other kids will pucker on pickle pops in wagers.
First kid: "I bet I can eat 50 jalapeno pickle pops in 10 minutes."
Second Kid: "Bet I can stuff 50 jalapeno pickle pops up my nose in 10 minutes."
Don't forget the practical jokers. Nothing makes lunch period more memorable than a frozen pickle pop down someone's pants.
I think Bob and the kids will hit it off big. If the Pickle Pop goes platinum, it could lead to other unusual frozen school treats, like Ron's Ritalin Pops.
A tasty way to keep kids calm, in their seats and paying attention to their pickle pops.
Jim Pfiffer's humor column appears Sundays in Twin Tiers Life.





























